See Clearly, Age Gracefully

Linda Welch

Wearing the right glasses and sunglasses is one of the simplest, most effective ways to protect your delicate eye area from premature lines and creases.

Fifty and Fabulous

Linda Welch

Cultivating an effective skincare routine after 50 is about celebrating and nurturing your skin’s evolving needs.

Reframing “Vanity” as “Vitality”

Linda Welch

Aging is inevitable — but losing interest in how you present yourself doesn’t have to be. A few small, easy habits, can reinvigorate how you feel about yourself.

Managing and Preventing Crepey Skin

Linda Welch

Crepey skin is common, but it's not unbeatable. Through consistent sun protection, hydration, targeted actives (like retinoids and antioxidants), exfoliation, and healthy lifestyle habits, you can significantly improve your skin's appearance and texture.

How Often Should You Exfoliate Mature Skin?

Linda Welch

Mature skin benefits tremendously from gentle, regular exfoliation—just not the aggressive, daily kind you may have used in your 20s.

Clean vs. Chemical Ingredients Explained Simply

Linda Welch

Your skin deserves more than a surface fix. It deserves real, clean nourishment that supports how it functions and how it ages